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A Simple Case Study of Ad Networks : Nuffnang vs Adsense

by Ismail N   ·  7 years ago  


Is Nuffnang Good e-Nuff ?  Or Does Adsense Makes More Cents? 

I previously put up Nuffnang ads on my blogs for 3 years and after seeing the dismal amount coming in, I then decided to focus entirely on Adsense. Not that I get a lot from Adsense, but at least it helps a lot in paying for hosting & domain fees, not to mention my coffee trips at Starbucks.

However, some of you may notice that I have recently put up Nuffnang ads again on this site. 

There are many reasons why I’m doing it – but the main reason is to experiment and to find out whether Nuffnang really works for ordinary bloggers who are not lifestyle icons.

You see, there is a belief out there that Nuffnang only favours lifestyle blogs such as fashion, beauty, celebrities, etc, and not tech, sports and such other blogs.

Is that true? 

A look at Nuffnang top bloggers may give us some indication.

a look at nuffnang

Sorry, I’m getting ahead of myself here.

For the uninitiated, let me introduce you to the 2 most popular ad networks in Malaysia (in no particular order):

  • Nuffnang and
  • Adsense.

What is Nuffnang?

According to Nuffnang’s FB page:

Nuffnang is the world’s leading Blog Advertising Community. Besides serving ads on over 1,000,000 blogs, we also host all kind of cool events to bring bloggers together!

And in their website:

We are dedicated to building strong relationships between the bloggers in our community and brands seeking relevant publishers with strong followings to engage with.

Actually, Nuffnang is an advertising network covering South East Asia and Australia that pays bloggers for getting clicks (generating visitors’ interest) on Nuffnang ads placed on their blogs.  To get paid, a blogger must have a Nuffnang account.

Opening an account with Nuffnang is easy-peasy.

If you have a blog with at least 20 unique views daily, then all you need to do is sign up or create an account on Nuffnang and place their ads on your blog.

The ads are targeted for audience in the blogger’s country.

What is Adsense?

A look at its site states that:

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.

Google adsense

To open a Google Adsense account, a blog must have at least been around for 6 months, with about 20 quality-content posts, does not look ‘commercial’ and must comply with other Google’s policies, among other things.

Which Ad Network Would Suit A Particular Blog?

So, how to determine which ad network would suit a particular blog?  There is an article written in TechieDan  on how to assess whether Nuffnang is suitable for a blog and also in My Blog which discusses on whether a particular blog should use Adsense or Nuffnang.

I summarise their information as follows:



  • main visitors are from Malaysia, Singapore, Philippines & Australia
  • use blog rotation/blog roll
  • age and Page Rank do not matter
  • primary language used can be BM or other languages


  • global visitors
  • has a few thousand unique page views daily
  • blog must be at least 6 months old, higher the Page Rank gets higher CPC
  • primary language used is English (or other languages that Adsense supports)

What Ad Network Should I Use?

This blog seems to suit both ad networks.  So, that’s why I decided to give Nuffnang a try, again.

After 4 days of displaying Nuffnang ads, I observe that:

  1. The Churp-Churp birdie appears more than any other ads which can be quite boring (although the birdie is really cute and I made more from Churp-Churp than Nuffnang), a waste of ad space, and really doesn’t add to the content;
  2. Nuffnang ad doesn’t appear on certain platforms such as mobile devices which means lost of advertising opportunities;
  3. Nuffnang ads are limited, I noticed only 2 types of ads so far (not much different from the scenario years ago), therefore:
  • Less clicks because visitors won’t click at the same ads since they already know what the ads are about
  • Less click, means less pay – revenue trickles like dew in the desert, sparse and almost impossible to see

And because of that observation, I pose this question :

Is Nuffnang good enough? 

Can a blogger really get decent payments from Nuffnang?

head scratch

Nuffnang Gliterrati

Most Nuffnang bloggers only get paid for the clicks, except if they’re a Nuffnang Gliterrati, in which case they get extras.  Gliterratis are eligible for CPUV ads that get them paid by unique visitors – clicks are unnecessary.

That means, the more unique visitors on their site, the more income they’ll get.

My question is:

what is Nuffnang’s definition of unique visitor and their measurement period?  For example, if Guest Y visits a Nuffnang blogger site 5 times in 1 week, does that count as 5 unique visitors or just 1?  I can’t seem to find that answer.

Nuffnang Bloggers

I read about a few bloggers who gets to cash out their Nuffnang income but still dropped Nuffnang ads later such as Aminin Dot My. According to him, he has asked Nuffnang Support team about getting clicks from friends and also clicking on friends’ sites – and they said it is okay.

There’s no issue of fraudulent clicks here.

If you do that on Adsense, your account and your site would immediately be closed!


After some digging around, I also read other bloggers’ stories.  For instance, Kairyuzai commented at

Four years with them and earned RM4.50 for my click campaign and RM20 for sponsorship post L Coming 5 years… RM24.50 still cant be cashed out

Blissful Life, an ex-Nuffnang Gliterrati who has been with nuffnang for 4 years but never get enough to cash out has this to say:

But I guess time have changed and I can’t believe Nuffnang is as suck as ever. Churpchurp churpchurp and freaking churpchurp. Do you even pay me to advertise that freaking thing?? There is no campaign named Churpchurp on my Nuffnang account dashboard. And I know that Churpchurp is a part of Nuffnang.

Does those bleak review deter me from trying out Nuffnang again, especially when I was also an ex-Gliterrati for a very short while, earning a very measly sum?

No, I’m really hoping that Nuffnang will prove me wrong here because I really do like what they do – connecting bloggers with brands.

But how to make it worth my while and not a waste of my ad space?

Nuffnang Top Bloggers

If we look at Nuffnang’s list of top bloggers on the homepage (as at the time of this post), we’ll see that only Beautiful Nara and Fourfeetnine display Nuffnang ads on their site.

The other three, I’m guessing, get direct sponsorship from brands through Nuffnang – why else would Nuffnang consider them as ‘Our Top Bloggers’ ?

So folks, I’m sure there are ways to get more opportunities from Nuffnang, but you gotta earn it and have luck on your side!

Nuffnang Top Bloggers

As I mentioned before, to earn more from Nuffnang, one has to be a Nuffnang Gliterrati. 

How to become a Nuffnang Gliterrati?

To be a Gliterrati, a Nuffnang blogger must have NO advertisements from, mentions of, or links to other ad networks originating from South East Asia, or any ad networks that Nuffnang deem as competitors on his/her blog.

AdSense Is A Competitor To Nuffnang?

  • So, is Adsense considered a ‘competitor’?
  • Does having Adsense on your blog means you’re not eligible to become a Gliterrati?

If you have the answer or would like to share your experience with Nuffnang or Adsense, I hope you’ll share in the comment box below, and if you’d like to know my thoughts on this, stay tune to my next posting on this subject.

Have a pleasant day everyone!

A Simple Case Study of Ad Networks : Nuffnang vs Adsense


  1. Hey! En. Ismail, first I would like to thanks to you, as you inspired me to have a self-hosted website on wordpress now!

    This is really a good article, I am trying different kinds of ads now, though the site is still new 😀

    Btw, have you tried ?

  2. Helmi Aliarit

    Buat masa ni tak letak kedua-dua iklan ni di blog personal. Cuma letak adsense di blog niche kerjaya.

    Nuffnang ni boringlah…

  3. Nuffnang memang slow earning nya sejak dua menjak ni..
    tapi itu je yang mampu untuk blog den

    1. Tak cuba AdSense. Kalau tak silap blog BM dah boleh apply juga Google Adsense. Saya pun ada letak di blog BM saya juga. Cuma CPC nya rendah lah berbanding blog BI. Tapi ok lah sebab ianya passive income kan.

  4. Saya baru saja mendaftar ke google adsense memandangkan kini mereka dah menyokong bahasa Malaysia. Sayangnya saya dapati, iklan tersebut tak keluar dan status nuffnang Glitterati juga sudah tidak member.

    Adakah ini bukti kita kini tidak dibenarkan untuk menggunakan kedua2nya pada page kita?

    1. Saya tak pasti tentang Nuffnang sbb saya tak gunakannya lagi. CPCnya agak rendah dan bazirkan ‘space‘ di blog saya.
      Kalau ikut penulis blog BI, ramai yang Adsense belum keluar lagi. Namun, di blog saya yang BM ia keluar. Mungkin sebab akaun saya dah lama.


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