Other that outstanding customer service and excellent taste of coffee, I must commend Starbucks for continuously coming up with creative promotions to keep their customers happy. This is how you do business. Not just setting it up and hoping that people will come and buy your products.
They still have a long way to go to emulate Starbucks but the template is good and I can see that they are doing alright.
Buy One Free One Promo
In my previous post, I mentioned that there are many promotions going on in December. A smart business entity like Starbucks definitely would not be left behind.
Their online websites are coming up with many Holiday Promos and their outlets in Malaysia are now offering us with “Buy One Free One” promo.
Yup, buy one Starbucks’ beverage and get one for FREE.
The objective is, no doubt, to encourage customers to use their Mobile App. They have invested money developing the app and running it on the internet, so they certainly are not going to allow their investment to spill into the drain.
So, what is the best way to get your customers to install the app and use it in their cafe?
Oh yes, free drink everytime you use the app.
The Starbucks Mobile App
The good thing about having the app on your smartphone is you can immediately know your credit balance. No need to pass your card to the Barista anymore and ask him to check the balance.
You already know you balance before you step into the cafe.
Plus, you can top it up online using the secured MOL payment system.
Isn’t it wonderful?
Terms And Conditions
Ok, back to “Buy One Free One Promo“. You’ll need to check the terms and conditions first before you purchase.
Please don’t expect to buy RM7 tall size ‘Americano‘ and get a free RM18 grande size Mocha Praline Frappucino.
That’s not going to happen. Like I said, the people behind Starbucks are smart!
To be entitled to a free drink, you simply purchase any one of these:
- French Vanilla Latte, or
- French Vanilla Frappucino, or
- Tiramisu Frappucino
… of any size.
Pay for the purchase using Starbucks Mobile App at any Starbucks outlets in Malaysia. You will be entitled to any one of the three beverages mentioned above. The size for free drink depends on the size of your purchase.
Say you brought a tall French Vanilla Latte, you will get a tall size of either French Vanilla Latte or French Vanilla Frappucino or Tiramisu Frappucino (you choose).
The promotion ends on 31st December 2014. Note that complimentary beverages are not entitled to MSR reward.
For more info, do consult the Barista in-charge. As always, they will be happy to help you.