If anyone need further proof that Manchester United is the No. 1 football club in the world. Here it is: German’s sportswear giant, Adidas has signed a kit agreement with Manchester United plc for a world record deal worth a staggering £750 million over 10 years. That dwarfed the previous best signed by Real Madrid with Adidas by more than double. The current European Champion received £31 million per year compared to £75 million for United. Amazingly the deal was signed in the back of Manchester United’s tumultuous season under David Moyes where the team failed to be in the top four for the first time in more than two decades.
Manchester United have only recently announced that they are ending their 13 years partnership with Nike the US sportswear company, who reportedly is unwilling to meet United’s excessive demand. With uncertainty over the club’s future post-Sir Alex’s era, Nike decided to budge down paving the way for Adidas to take over.
Adidas are confident that new manager Louis van Gaal will quickly guide them back to the summit of the European game. Therefore, the German sports brand justified their huge outlay and predicted a £1.5 billion worth of replica shirt sales over the term of the contract, which will begin next year. Adidas group chief executive Herbert Hainer, who had watched two of his company branded national teams Germany and Argentina contest the World Cup final, said: ‘We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally‘.
Well, I guess the Red Devils won’t feel much affected for losing out the Champion League spot this season financially, with the money that keep pouring in. Apart from Adidas’ deal, the club has also managed to secure lucrative sponsorship from Chevrolet last year and sold 55,000 season tickets in a record time. Pheww!!!! Well done Wody..
– Adidas Breaks The Bank For Manchester United